--- title: "The Webrooming Era: Why DMV Shoppers Are Glued to Their Phones" description: Discover why DMV shoppers are turning to webrooming and how local businesses can adapt to this trend in 2026. image: https://www.sunsiriusmedia.com/hubfs/AI-Generated%20Media/Images/a%20black%20woman%20standing%20in%20line%20at%20the%20store%20holding%20a%20device%20for%20purchase%20while%20looking%20at%20her%20phone.png --- [Skip to content](https://www.sunsiriusmedia.com/sunsirius-media-blog/the-webrooming-era-why-dmv-shoppers-are-glued-to-their-phones#main-content) [![](https://www.sunsiriusmedia.com/hs-fs/hubfs/SS%20media%20logo%201.png?width=200&height=200&name=SS%20media%20logo%201.png)](https://www.sunsiriusmedia.com) - [Home](https://www.sunsiriusmedia.com) - [About Us](https://www.sunsiriusmedia.com/about-sunsirius-media-built-for-visibility) - [Digital Marketing](https://www.sunsiriusmedia.com/digital-marketing-services-seo-ppc-social-media) Show submenu for Digital Marketing - [SEO](https://www.sunsiriusmedia.com/seo) - [Paid Search & PPC Management](https://www.sunsiriusmedia.com/ppc_paid-search) - [Social Media Marketing Services](https://www.sunsiriusmedia.com/digital-marketing-services-social-media-marketing-services) - [Digital Advertising](https://www.sunsiriusmedia.com/digital-marketing-services-paid-social-digital-advertising) - [Website Strategy Optimization](https://www.sunsiriusmedia.com/digital-marketing-services-website-strategy-conversion-optimization) - [Analytics Tracking & Performance](https://www.sunsiriusmedia.com/digital-marketing-services-analytics-tracking) - [Event Photography](https://www.sunsiriusmedia.com/event-photography) - [Blog](https://www.sunsiriusmedia.com/sunsirius-media-blog) Open main navigation Close main navigation - [Home](https://www.sunsiriusmedia.com) - [About Us](https://www.sunsiriusmedia.com/about-sunsirius-media-built-for-visibility) - [Digital Marketing](https://www.sunsiriusmedia.com/digital-marketing-services-seo-ppc-social-media) Show submenu for Digital Marketing - [SEO](https://www.sunsiriusmedia.com/seo) - [Paid Search & PPC Management](https://www.sunsiriusmedia.com/ppc_paid-search) - [Social Media Marketing Services](https://www.sunsiriusmedia.com/digital-marketing-services-social-media-marketing-services) - [Digital Advertising](https://www.sunsiriusmedia.com/digital-marketing-services-paid-social-digital-advertising) - [Website Strategy Optimization](https://www.sunsiriusmedia.com/digital-marketing-services-website-strategy-conversion-optimization) - [Analytics Tracking & Performance](https://www.sunsiriusmedia.com/digital-marketing-services-analytics-tracking) - [Event Photography](https://www.sunsiriusmedia.com/event-photography) - [Blog](https://www.sunsiriusmedia.com/sunsirius-media-blog) - [Contact us](https://www.sunsiriusmedia.com/contact) [Contact us](https://www.sunsiriusmedia.com/contact) [All posts](https://www.sunsiriusmedia.com/sunsirius-media-blog/all) March 18, 2026 # The Webrooming Era: Why DMV Shoppers Are Glued to Their Phones By  Marcus Simon  ·  1 minute read If you walk into a store at Woodmore Towne Centre or the National Harbor, you’ll notice a common sight: shoppers with one hand on a product and the other on their smartphone. This isn't just a distraction; it’s a massive shift in how consumers spend their money, known as **"Webrooming."** New [consumer research for 2026](https://www.salsify.com/blog/how-consumer-buying-behavior-is-changing-in-2026) confirms that **67% of shoppers** now "webroom"—meaning they research a product online before they ever step foot in a store. In the DMV, our neighbors value their time and their hard-earned money. They want to read reviews and check "in-stock" status online first, but they still want to drive down the street to support a local shop and take their purchase home that same day. For those of us who stand for the success of our local business owners, this is a call to action. Your "digital storefront" is now the new front door. In fact, [recent retail data](https://metricscart.com/insights/key-online-consumer-statistics/) shows that nearly 95% of consumers read online reviews before making a purchase. If a customer can’t find your hours or see your inventory on their phone while they're sitting in traffic on I-495, they might never make it to your cash register. In 2026, winning the sale means winning the screen first. **For more relevant and local news subscribe to SunSirius Media.** [Subscribe here](https://www.sunsiriusmedia.com/blog-subscription-form)   Share [facebook-f icon](http://www.facebook.com/share.php?u=https://www.sunsiriusmedia.com/sunsirius-media-blog/the-webrooming-era-why-dmv-shoppers-are-glued-to-their-phones) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://www.sunsiriusmedia.com/sunsirius-media-blog/the-webrooming-era-why-dmv-shoppers-are-glued-to-their-phones) [twitter icon](https://twitter.com/intent/tweet?url=https://www.sunsiriusmedia.com/sunsirius-media-blog/the-webrooming-era-why-dmv-shoppers-are-glued-to-their-phones) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://www.sunsiriusmedia.com/sunsirius-media-blog/the-webrooming-era-why-dmv-shoppers-are-glued-to-their-phones) [envelope icon](mailto:?body=https://www.sunsiriusmedia.com/sunsirius-media-blog/the-webrooming-era-why-dmv-shoppers-are-glued-to-their-phones) [![](https://www.sunsiriusmedia.com/hs-fs/hubfs/SS%20media%20logo%201.png?width=200&height=200&name=SS%20media%20logo%201.png)](https://www.sunsiriusmedia.com) Strategic Marketing & Advertising Built for Attention. 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